Sostheness Joseph
Social Media Manager
Helping brands grow visibility, engagement, and conversions through data-driven, organic strategies.

Location: Lagos, Nigeria | Remote
About Me
I’m a results-oriented social media manager with 4+ years converting accounts into intentional growth engines. I build repeatable systems: audience research, high-conversion content, and measurement loops that scale engagement and acquisition organically. Strengths: strategic content positioning, community-first copy, short-form video production, and performance analytics tied to business outcomes.
  • 3+ years managing B2C and B2B accounts
  • Cross-platform content creator & editor
  • Experience with paid & organic coordination
AKA "Sosty"
—SHE is pragmatic, creative, data-driven.

Available for contract and full-time roles.
Core Services
Social Media Management
End-to-end account management: editorial calendars, posting cadence, community moderation, and crisis response.
Content Strategy
Positioning, pillar content, creative briefs and repurposing plans to maximize reach and retention.
Organic Growth
Audience-first tactics: collaborations, hashtag strategies, trend signals, and native engagement loops.
Brand Positioning
Voice, visual consistency, and messaging frameworks that increase trust and recall across channels.
Analytics & ROI Optimization
Custom dashboards, conversion tracking, and growth experiments focused on measurable business impact.
Tools & Platforms
Creative
  • Canva — rapid visual mockups & templates
  • CapCut — short-form video editing and captions
  • Photopea — image polish & color consistency
Technical & Scheduling
  • Meta Business Suite — native insights & publishing
  • Hootsuite / Metricool — cross-channel scheduling
  • Google Analytics — traffic & conversion attribution
Primary platforms served: Instagram, Facebook ,LinkedIn, TikTok, X, Pinterest
The Strategy Framework
A compact, repeatable playbook:
1) Research & Audit — audience, competitors, benchmark KPIs;
2) Content Positioning — pillars, hooks, creative templates;
3) Strategic Posting — optimized schedule, captions, community play;
4) Performance Tracking — weekly dashboards, experiments, iteration. This loop reduces guesswork and drives predictable growth tied to business metrics.
Featured Case Study — Growtally
Managed agency brand accounts
• Focus: Authority building and consistency
• Platforms: Twitter, LinkedIn, Instagram, Facebook
• LinkedIn: https://www.linkedin.com/company/growtally
• Instagram: https://www.instagram.com/growtally
• Facebook: https://web.facebook.com/growtally
Case Study — House / Office Designer (Interior & Office Design Brand)
• Goal: Lead generation and aesthetic brand presence
• Achievements: Increased followers, inbound leads, improved page appeal
• Platforms: Instagram, LinkedIn, Pinterest
• Instagram (Office): https://www.instagram.com/officedesigner.co
• Instagram (House): https://www.instagram.com/housedesigner.co
• LinkedIn: https://www.linkedin.com/company/housedesigner
screenshots showing follower growth and content
Case Study — MEA – My Event Advisor (Event Planning Brand)
• Built the brand from scratch
• Focus: Visibility, trust, and brand awareness
• Platform: Instagram
• Instagram: https://www.instagram.com/my_event_advisor
screenshots showing follower growth and content
Case Study — Excel Star Learners
Initial state (Dec 2023): 107 followers, low sign-ups
• Current state: 323 followers, 150+ students
• Growth type: 100% organic
• Focus: Content strategy, reels, community engagement
• Key wins: Increased student enrollment and consistent sign-ups
• Platforms: Instagram
• Instagram: https://www.instagram.com/excelstarlearners
Before / After Instagram screenshots showing follower growth and content
Case Study — Pingping Nigeria
Challenge: build an owned audience from zero for a fast-moving startup.
Approach: launched 5-channel presence with automated scheduling, trend-based short videos, and weekly growth experiments.

Set up all social media platforms from scratch
• Managed up to 5 platforms simultaneously
• Focus: Brand visibility, consistency, product education
• Platforms: Instagram, LinkedIn, TikTok, youtube, facebook
• Instagram: https://www.instagram.com/_pingpingng_
• LinkedIn: https://www.linkedin.com/in/ping-pingng-175125254
• TikTok: https://www.tiktok.com/@ping_ping_ng

Execution highlights:
1
Channel Management
Managed Instagram, LinkedIn, TikTok, Facebook, and Youtube with centralized content calendar and automation rules to maintain consistent cadence.
2
Trend & Competitor Analysis
Weekly trend scans informed creative pivots and quick-turn experiments to capture early attention.
3
Outcome
Early traction across channels, faster discovery, and improved lead quality into product signup flows.
Personal Brand Proof
I practice what I preach. LinkedIn growth program produced: followers: from 93 to 800+, and network expansion to 500+ meaningful connections. Tactics used: consistent long-form posts, data-led carousel content, and targeted engagement sequences with decision-maker communities.
800+
LinkedIn Followers
500+
Connections
3x
Content Reach
LinkedIn growth: 93 followers (2023) → 800+ followers, 500+ connections
• Instagram:from scratch to 177 and growing
• Focus: Personal branding, authority, consistency
• LinkedIn: https://www.linkedin.com/in/sostheness-joseph-470819192
• Instagram: https://www.instagram.com/sosty.creativedesigns.socials
Let's Grow Your Brand — Strategy, Not Guesswork
I design measurable, repeatable social systems that align with business goals. If you need consistent visibility, higher-quality engagement, and conversion-driven social programs — let’s talk.
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